Marketing Your Medical Device In China
Kojima specializes in building brand awareness and educating physicians for new medical devices.
Building Credibility For Your Device
To gain traction in a competitive China market, Kojima builds a solid foundation for your device by marketing the product across a multitude of different channels. By leveraging our relationships with industry experts and leading physicians, Kojima ensures your device is ready for distribution once NMPA registration is complete.
We market your device using three strategies:
Setting The Groundwork
Gain KOL Support & Buy-In
Even before registration is complete, we invite key physicians from top-tier hospitals to learn about the product. This includes:
- How to use the device in a surgery room setting
- Benefits of the device vs. the competition
- How the device benefits the physician & hospital
Our work here encourages the necessary buy-in for the product to gain traction in the market once NMPA registration is received.
Spreading The Knowledge
Physician Education
Once registration is complete, Kojima continues to work with key hospital physicians and their teams to build – and sustain – product knowledge and usage.
- Educating The Current & Next Generation Of Physicians
- Training sessions between Tier 1 & sub-Tier Hospitals
Through our KOL advocacy programs, we have helped our client’s brands penetrate further into China’s healthcare market.
Ongoing, Consistent Promotion
Medical Conference & Seminars
Kojima can lead and/or advise manufacturing brands on attending China’s numerous medical device conferences. This includes:
- Event registration
- Organizing marketing materials
- Recruit booth staff
- Coordinate visits between physicians & Device manufacturers
