China Market Consultation
Kojima offers consultation services to prospective med-device clients covering four strategic areas in China’s medical device landscape.
Unsure Where To Start In China? Kojima Can Help
Having a thorough understanding of China’s medical device market is critical before committing valuable resources to enter. Kojima provides consultation to every potential medical device client that cover the following broad areas.
1. China Market Overview
With over 25 years in business, Kojima has seen how China’s dynamic medical device market has grown and evolved in an ever-shifting environment. We cover the foundation of China’s market here.
Market Summary & Potential
- Current Size
- Historical growth
- Future potential
Government Role & Impact
- Relevant bodies
- Current healthcare spending
- Reimbursement policies
Doctors, Hospitals, & KOLs
- Doctor/Hospital Relationships
- KOL influence
- ...
2. Market Potential For Your Device
Kojima conducts extensive market research on the viability of each client’s medical device in China. What is the potential for success? We then present the following findings.
Competition Analysis
- Current players
- Market size
- Market share
KOL Opinions
- Opportunity?
- Enthusiasm?
Sales Strategy & Forecast
- Product positioning
- Distribution pricing
- Initial sales & growth potential
3. NMPA Regulatory Overview
China’s National Medical Products Administration (NMPA) plays an outsized role in the country’s med-device space. Understanding this governing body, the device classification system, and how to receive approval certification from them is critical to successfully enter the China market. In this section, we go over:
NMPA Review
- Summary & evolution
- Current responsibilities
- Succeeding alonside NMPA
Device Registration
- What is involved
- What is required
- Expected timeline
4. Distribution Logistics In China
Kojima has spent 25+ years expanding & perfecting its direct distribution network in China. Today, we control sales channels that extend to almost every major hospital in the country. Distribution is our core competency. In this section, we review:
Distribution Overview
- Current situation
- Direct vs Indirect
- Role of relationships
What To Consider
- Selecting a partner
- Best practices
- Maintaining control
Tender & Listing System
- Purpose
- Estimated timeline
- Best practices